About Nancy's Notions

Nancy's Notions
333 Beichl Avenue, P.O. Box 683
Beaver Dam, Wisconsin 53916-0683

For 40 years, sewing, quilting, and embroidery enthusiasts have trusted Nancy's Notions for:

  • The best in sewing, quilting, and embroidery supplies, patterns, fabric, designs and more.
  • Inspiration and ideas from fast-and-easy projects to artistic masterpieces.
  • Expert advice from how-to-videos to our team of sewing, quilting, and embroidery professionals.

When Nancy Zieman discovered her students shared her struggle to find quality notions and materials, she developed a list and mailed it from her kitchen table. As her following grew, she needed to let out the seams, using a chicken coop as the first dedicated office and fulfillment center for Nancy's Notions. She stitched together a company offering excellent products, expert advice, educational events, and more. From our start in 1979 as a one-woman mail order company, we’ve grown until a multi-channel retailer serving sewing, quilting, and embroidery enthusiasts around the world. Today, our headquarters in Beaver Dam, WI, is not far from where that renovated chicken coop stood.

Nancy's passing in 2017 left an impact on all of us, but we remain committed to continuing what she started by offering quality products and customer service while continuing her legacy of educating and influencing. Every product we sell, every class we teach, and every video we produce is a way for us to inspire you to take that next step in your creative journey.

Nancy Zieman


"The love of sewing is our common thread." - Nancy Zieman


Since selling Nancy's Notions in 2003 to Tacony Corporation in Fenton, Missouri – another family owned business with sewing at its roots – Nancy put her focus on her business endeavors through Nancy Zieman Productions and Wisconsin Public Television. For decades, she was the face of the television program Sewing With Nancy, which helped inspire a generation of sewers to create. Full episodes can still be watched on Sewing With Nancy’s YouTube channel.